Who is more powerful?

I just accidentally clicked on the wrong tab:  this instead of this
Since I just discovered the Compare People app on facebook: Who is more powerful, Facebook or Forbes?  In February 06 Forbes.com claimed an audience of close to 15.3 million (MediaMetrix), which plummetted to 7.3 million in July of last year (ComScore).  Meanwhile, Facebook in July of last year was already ahead of Forbes with 14.3, and had 26.6 million users in May of this year (ComScore).  Facebook practically doubled in growth since last year and looks to quadruple in size within the year.  In the latest traffic results released by ComScore for July 2007, Facebook is #17.

Today, Alexa gives Forbes.com a traffic rank of 479 and shows that the percentage of the web audience it captures is trending steadily down from around .2% last July to around .15% this summer.  Meanwhile, Facebook traffic crossed Forbes' in Jan. 06 and has started the hockey stick  growth, passing 3% daily reach in early August of this year.

If you're a "serious business" in the habit of publishing or broadcasting, it's time for you to start exploring the power of social media.  My partners and I can help you, so please don't hesitate to contact us - isabel at isabelhilborn.com is a good place to start.

Comments

[Jon Garfunkel]

But let's compare apples to apples here:

BusinessWeek and The Economist have been blogging for a year or two now. But the numbers from Alexa barely convey an advantage:

http://www.alexa.com/data/details/traffic_details?site0=forbes.com&site1=businessweek.com&site2=economist.com&site3=&site4=&y=r&z=3&h=300&w=610&range=max&size=Medium&url=usopen.org

Jon