Bif-3 Afternoon Session Notes

Matt Mason: "Think like a pirate", he moved from the recording industry and piracy on the side to making a magazine and giving the magazine away from free.  Founder of RWD magazine, made some money, then fell in love, then got involved in preventing world hunger.  He sent an email to everyone in his inbox - anybody know a cameraman who can come with us, we'll cover your airfare, come to Africa.

Two days later the email had gone over the whole world. News people saying we don't get to do these stories anymore.  The footage made it into the mainstream media -- just as he used to do with getting indy music into the mainstream media radio stations.  Donations to world hunger that year spiked by 1.1 million.

How can we bring together media volunteers with these non-profits?  Started Wedia.tv -- he's obsessed with spaces where the market won't go but pirates will.

We've seen piracy pressuring industries from film to pharmaceuticals.  Pirates are the sharp end of innovation.  When they do something good people support them and they invade the market space.  Usually our response is to throw lawsuits at them.  That's fine when what they're doing is stealing.  But what about when they're doing something good?  They'll keep coming back.  And if you're in the business of just throwing lawsuits around, then you don't have a really good business (unless you're a lawyer).

This is how the recording industry was founded, and it's how lots of companies are starting today.  We can either fight them in the courts or in the marketplace.  And that is "The Pirate's Dilemma".

Studiocom Chief Creative Officer Juan Fernando Santos -- "User generated content" - I hate the term actually.  But let's talk about democratic publishing.  It's changed the definition of content. We've also changed the definition of community.  Pre-internet you only saw the idea of region, location-based.  People only talking to people they know.

Later, the definition becomes one where people exchange ideas through a network. Still only talking to the people you know about.  Bulletin boards, you had to be on the right BBS to participate.

Now, the definition of community could be anyone who read your blog, who searched for it.  The power of experts has declined.  It's hard for brands to participate.  But they can sponsor places that have graeat user-genrated content, or they can do mediated content.  Editors like this.  They can re-prioritize content, pick and choose which content they want to feature.

Our mantra is that every action, if shared, is content.  Regular people are the most credible sources.

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