Isabel Walcott Draves

OMMA Behavioral Marketing Conference

A friend comments, "It was great actually, in the 'I knew you guys didn't care about users, but now I REALLY know' kind of way".

http://www.mediapost.com/events/?/showID/OMMABehavioral.11-14-08

Tropicana

Ah, thank god. I hated that new packaging.  What were they thinking?  http://consumerist.com/5158732/loyal-customer-backlash-forces-tropicana-to-abandon-new-packaging

Customer outcry to the rescue!  "it was a fraction of a percent of the people who buy the product." said their spokesman.

But it really makes me wonder... they attribute the fact that they're reverting to their old packaging to a "backlash from their loyal customers".  Companies don't spend millions on a change and then switch because of a few complaints.  I am curious to know the truth about how much their sales plummeted. It must have been huge.  Reverting had a rationale measurable in major dollars, I'm sure of it.  Customers voted with their pocketbooks, not just their voices.