Ah, thank god. I hated that new packaging. What were they thinking? http://consumerist.com/5158732/loyal-customer-backlash-forces-tropicana-to-abandon-new-packaging
Customer outcry to the rescue! "it was a fraction of a percent of the people who buy the product." said their spokesman.
But it really makes me wonder... they attribute the fact that they're reverting to their old packaging to a "backlash from their loyal customers". Companies don't spend millions on a change and then switch because of a few complaints. I am curious to know the truth about how much their sales plummeted. It must have been huge. Reverting had a rationale measurable in major dollars, I'm sure of it. Customers voted with their pocketbooks, not just their voices.
I could not agree with you more. "We have a distinctive, recognizable brand image. Let's throw it away!" Idiots.
Posted by: Finger | March 02, 2009 at 10:24 AM
At least they're listening to their consumers. It's also possible that it'd affected their sales income.
Posted by: wow gold | March 23, 2009 at 11:12 PM